I start googling for “Malaysia Food” and “Malaysia Restaurant” and start feeding all the Malaysia food-related websites into Google Ad Planner (bloggers hosted on blogspot.com cannot be added due to some technical reasons) to check our their monthly web traffic (other tools include Alexa, Compete and Quantqast).
To my delight, malaysiamostwanted.com is at the number 1 spot with 100K Unique Visitors and 560K Page Views per month. To be fair, only 75% of the traffics belongs food.malaysiamostwanted.com. Food & Travel blogger vkeong.com is at second place with 30K monthly Unique Visitors followed by goeatout.com.my. malaysiabest.net, kyspeaks.com and rasamalaysia.com are in the top 5 as well.
Web Traffic Estimation from Google Ad Planner is not 100% accurate, but it can give a good estimated if used together with other tools such as Alexa. Again, all results are estimation on best effort basis by Independent party.
Basically there are 3 types of Food Websites in Malaysia (and some are hybrid)
- Food Directory and Search Engine like Malaysia Most Wanted Food
- Food Media Company like FriedChillies and BestFoodJunction
- Food Bloggers like vkeong.com and others
Malaysia Most Wanted Food is a purely Internet only Food Directory and Search Engine which links to thousands of independent reviews by Food Bloggers, thus we need to have the strongest presence online. Food Media Company might cover alternate media beside Internet such as Magazine, TV, Newspaper, Coupon, Road Show and etc. Food Bloggers gave the most genuine and independent reviews with a personal touch.