16 Dec 2011, Malaysia – Worthy Media, publisher of Worthy Book (www.worthybook.my), has formed a joint venture with MalaysiaMostWanted.com which will see the pair offering a complete online and offline advertisement and promotion (A&P) offering to F&B brands in Klang Valley.
Worthy Book is a discount voucher booklet with over 100 top Malaysian brands, with the likes of Kenny Rogers, Sushi Zanmai, Krispy Kreme, Manhattan Fish Market etc in its 2010/2011 edition and will soon be releasing their 2012 Food & Beverage (F&B) edition in all major bookstores by first quarter of following year. Food enthusiasts can expect more attractive food vouchers (including free samplers) in the book, valid for the whole year long. MalaysiaMostWanted.com attracts approximately 300,000 unique visitors per month and owns the number one online food & restaurant guide in Malaysia (http://food.malaysiamostwanted.com), helping people find great places to dine based on reviews and recommendations of a vibrant and active community of locals in the know.
"This partnership represents an optimal convergence of traditional and new media platforms and underlines our commitment to promoting the best F&B brands of Klang Valley, a region that we regard as a food haven and by joining forces with Malaysia’s top food portal, MalaysiaMostWanted.com, we take this to a whole new level, benefiting our clients as well as Malaysian consumers at large with greater impact," said Ken, co-founder of Worthy Book.
Desmond Lua, founder of MalaysiaMostWanted.com, shared “I am delighted to have found passionate food-lovers like myself in the Worthy Book team and I believe this partnership will fully complement and enhance our mutual offerings. We look forward to continuously providing value-added, useful and relevant content to our readers. ”
Interested F&B advertisers are welcome to contact the Worthy Media team at firstname.lastname@example.org or 03-2264-3115.
16 Dis 2011, Lembah Klang – Worthy Media, penerbit buku baucer lumayan “Worthy Book” (www.worthybook.my), telah menyertai usahasama dengan MalaysiaMostWanted.com dimana pemasangan tersebut sekarang menawarkan peluang pengiklanan dan promosi (A & P) yang lebih meluas kepada industri hidangan selera di Lembah Klang, biarpun online mahupun secara percetakan dan jerayawara.
Worthy Book adalah sebuah buku baucer tawaran dan diskaun yang memaparkan lebih daripada 100 jenama terkemuka di Malaysia, termasuk Kenny Rogers, Sushi Zanmai, Tony Roma, Krispy Kreme, Manhattan Fish Market dan lain-lain dalam edisi 2010/2011-nya. Edisi seterusnya merupai edisi khas jamuan selera yang akan dijual di semua kedai-kedai buku utama menjelang suku pertama tahun depan. Peminat makanan boleh menikmati baucer makanan dan minuman yang lebih menarik (termasuk hidangan percuma secara percubaan) dengan tempoh sah penggunaan baucer sepanjang setahun. MalaysiaMostWanted.com menarik kira-kira 300,000 pelawat unik sebulan kepada laman web halaman-nya, menjadikan http://food.malaysiamostwanted.com sebagai panduan makanan & restoran online yang nombor satu di Malaysia. Ia membantu pengguna mencari kedai makan yang menarik untuk menjamu selera berdasarkan ulasan dan syor-syor daripada pengunjung mahupun penggemar makanan yang terdiri daripada komuniti penduduk sekitar.
"Usahasama ini merupakan satu kombinasi yang optimum dengan gabungan saluran media konvensional dan Internet, dan ia menyatakan komitmen kami untuk memaparkan jenama hidangan selera yang terbaik di Lembah Klang secara meluas,” kata Ken Kho, salah satu pengusaha Worthy Book. “Seiring penghubungan portal makanan termasyur di Malaysia, kita menuju tahap yang baru dengan harapan ia akan memberi lebih manfaat kepada klien kami dan juga pengalaman yang lebih berkesan kepada pelanggan Malaysia".
Desmond Lua, pengasas MalaysiaMostWanted.com, berkongsi pendapat "Saya berbesar hati menjumpai peminat makanan seperti saya dalam kumpulan Worthy Book dan saya percaya usahasama ini serasi dengan matlamat dan hasrat kami selama ini untuk memberi tawaran yang lebih menarik dan lengkap. Dengan penuh ghairah dan semangat, kami akan senantiasa menyediakan kandungan yang lebih bernilai, berguna dan tepat kepada pembaca kami."
Pengusaha premis hidangan selera yang berminat untuk mengiklan dialu-alukan menghubungi pihak Worthy Media di email@example.com atau 03-2264-3115.
Christmas and New Year are just around the corner, and still looking for the perfect place for family dinner or spending a romantic dinner with your soul-mate? Fear not, check out Malaysia Most Wanted Promotions for some Christmas Turkey, Fine Dining, Family Reunion, and New Year Party offers.
Among all the restaurants out there selling almost the same thing, how could one really standout and become the favourite among the food lovers? How do I start a great restaurant?
I have a hypothesis based a Cantonese expression: 平靚正which literally means Cheap, Attractive, and Great. To be one of the restaurants with good business, the restaurant should be exceptional at one of the following:
Cheap (平): You are offering the customer a bang for their bucks (cheaper than equivalent product in the market), where they know this is value for money (or even a real steal) without sacrificing on the quality or portion (if you do that, the customer will felt cheated). For example, the famous Tak Fok is offering crab for RM 18 per KG all year round, and the crab taste as good or even better than others; New Paris is known for delicious and affordable dishes, and their service is super-fast as well. Alternatively, you could experiment with Cheap by offering discounts during off-peak hours.
Attractive (靚): Attractive here refer to the place rather than the food, where the environment or ambience of the restaurant must be special (different from conventional restaurants), where it feels very new-age, artistic, romantic, homey, grand or based on a special theme such as nature or anime. For example, Fullhouse focus on modern lifestyle; while café café are known to be classy or romantic. If your kopitiam looks like a OldTown clone, you don’t have the brand nor is your food cheaper; why not turn your kopitiam into something special, perhaps something which cater for a specific group of customer.
Great (正): The food must be great. If being Attractive (靚) is like an Idol (like most boy or girl band who looks really good), the Great (正) is those who really can sing really well like Jacky Cheung or Celine Dion. The food must be so delicious that when people mentioned the specific dish, they could think of your restaurant immediately; perhaps not everyone can claim to the best Fried Kuey Teow in town, but your food must be known as delicious or high quality (a notch above your competitor, definitely not mediocre). Must be Good (better if Great), cannot be “so so” or “okay la”. For example, Pasta Zanmai and Dave’s are known to serve good food; and Nadeje Patisserie are known the serve the best Mille Crepe is Melaka, and probably the whole Malaysia as well.
A restaurant should be really good at ONE of it: Cheap (平), Attractive (靚) or Great (正). Though there are other elements such as good service, fast serving, cleanliness, locations, and others; but the 3 main elements of Cheap, Attractive, and Great (平靚正) should serve as the main guide. If you can nail one of it, there is no harm in polishing other elements to make it better.
Good luck to all the restaurant owners (and would be restaurant owners) out there, as we could like to enjoy more Cheap (平), Attractive (靚) or Great (正) :) so keep them coming.
After a month hungry slogan war, with dozens of meals consumed and creativity juice flowing, the perfect showcase of our tham-jiak food culture, the winners of MalaysiaMW T-Shirt Slogan Contest had finally emerged!
"Life is a journey, Food is the fuel", Silver Fox says proudly.